Who's behind this?

London Free Guide started as a simple list of things I kept telling mates: the museums that cost nothing, the views that beat the £40 ones, the markets worth your Saturday. The list got long enough that it felt rude not to share it.

I've been making content for the fun of it for over 15 years, long before it had a name. By day I've spent 18 years as a consultant helping big organisations deliver digital projects. The Post Office, AstraZeneca, Royal Mail and PayPoint among them, plus a stint at Karmarama, one of London's best known creative agencies. I've also worked inside small retail brands, building the loyalty apps, tills and CRMs that keep them running. So when LFG Studio makes content for an independent London spot, it's not a side hustle guessing at it. It's the same discipline, pointed at brands I actually root for.

The rules here never change. Everything free stays free to read. Paid features are labelled, every time. No ad walls, no affiliate links, no selling your email. If I wouldn't send it to a mate, it doesn't go up.

Find me everywhere as @londonfreeguide, or say hi: [email protected]